For Immediate Dissemination
Contact:
Diana Bzdyk
The David James Group
630.305.0003
dbzdyk@davidjamesgroup.com
Chicago, Ill.-Not-for-Profit Society of Women Engineers
Outsources Marketing Function to David James Group
Oakbrook Terrace, Ill.—December 5, 2007 —Oakbrook Terrace-based marketing and communications agency, David James Group, announces it has been named agency-of-record for the Society of Women Engineers (SWE).
SWE is a not-for-profit educational and service-based membership organization, comprised of 20,000+ members, that is driven to establish engineering as a highly desirable career for women. DJG recently worked with SWE to execute a comprehensive integrated marketing campaign focused on branding and increasing professional and collegiate attendance at their 2007 national conference. DJG helped SWE increase attendance by 800 registrants over the 2006 conference. These efforts were achieved through conference branding, collateral, email, direct mail, event website, PR, advertising, and cooperative media programs. Based on this success, SWE and DJG moved forward on an outsourcing arrangement covering all aspects of marketing for the organization.
“The Society of Women Engineers was founded on the mission of empowering women to succeed and helping them to advance in their career aspirations, as well as receive recognition and credit for their life-changing contributions and achievements as engineers and leaders,” said Betty Shanahan, Executive Director & CEO of SWE. “During the course of the last year, DJG has really become part of our team and understands our organization. Through their creativity and knowledge of associations and trade shows they made our 2007 conference success possible. We are looking forward to the impact of adding DJG’s talent on our membership and outreach programs.”
About David James Group
The David James Group is a full service-marketing agency that focuses on
the business of integrated marketing—both online and off. DJG develops measurable marketing and advertising programs that help companies connect with their customers and increase sales. For more information, visit http://www.davidjamesgroup.com or call
(630) 305-0003.
About SWE
The Society of Women Engineers (SWE), founded in 1950, is a not-for-profit educational and service organization. SWE is the driving force that establishes engineering as a highly desirable career aspiration for women. SWE empowers women to succeed and advance in those aspirations and be recognized for their life-changing contributions and achievements as engineers and leaders. For more information about the Society, please visit www.swe.org or call (312) 596-5223.
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