For Immediate Dissemination
Contact:
Lauren Hammer
David James Group
630.305.0003 x317
David James Group Wins Silver Sledgehammer—B-to-B's Top Honor
Oakbrook Terrace, Ill.—June 24, 2008—Oakbrook Terrace-based integrated marketing communications firm David James Group (DJG) recently received the Silver Sledgehammer, the top honor in the prestigious Business Marketing Association Pro-Comm Awards competition for its Darwill Get Happy branding campaign.
"We’re honored to win the Silver Sledgehammer. It’s not only a top award in the industry, but it also reflects the results our client Darwill has achieved with the campaign. There’s been increased awareness among their target audience as well as tremendous internal buy-in at Darwill,” says Ron Zywicki, VP, Creative Services. “This campaign shows what you can do when you have a client that believes in and demands great creative.”
DJG is the exclusive winner of the 2008 Silver Sledgehammer Award for the Best of Corporate/Brand/Integrated Category. The winning Get Happy campaign communicates that Darwill’s combination of outstanding commercial printing capabilities, workflows and customer service makes customers’ lives easier. The initiative, which includes direct marketing, collateral, proof folders, sample boxes, delivery vehicles and more, is directed at marketing directors, production managers, designers and anyone looking for superior printed communications, 1:1 marketing and stronger, documented results.
Pro-Comm is one of the advertising industry’s premier award programs, drawing hundreds of entries annually from b-to-b marketing agencies and clients nationwide. Their Silver Sledgehammer Awards recognize the top entries in each of the Pro-Comm categories: Best of Corporate/Brand/Integrated; Best of Print; Best of Trade Show/Special Event/Promotion; and Best of Online/On-air. Judging for the awards took place at BMA Headquarters on April 10. Winners were formally announced during the BMA Annual Conference on June 12 at the Loews Lake Las Vegas Resort in Las Vegas.
For images of the Darwill "Get Happy" campaign, click here.
About David James Group
David James Group is a full service marketing agency that focuses on
the business of integrated marketing—both online and off. DJG develops measurable marketing and advertising programs that help companies connect with their customers and increase sales. For more information, visit davidjamesgroup.com.
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