For Immediate Dissemination
Contact:
Aline Fetter
The David James Group
630.305.0003
afetter@davidjamesgroup.com
Glen Ellyn, Ill.-New Business Venture, Chicago Prime Meat Market,
Selects David James Group for Fully Integrated Marketing Program
Oakbrook Terrace, Ill.—November 5, 2007—Oakbrook Terrace-based marketing and communications agency, David James Group, today announced it has been named agency-of-record for Chicago Prime Meat Market, an upscale retailer of the finest grades of meats and specialty prepared foods. DJG has worked with Chicago Prime Meat Market to create a brand identity that was launched during a July 2007 Grand Opening and continues through ongoing efforts, including development of a robust website, www.chicagoprimemarket.com, PR, advertising, in-store signage, a signature email program--Gourmail, the Club Prime loyalty program, specialty flyers, and more.
“Chicago Prime Meat Market was founded on the mission of making every day gourmet,” said Tim O’Day, partner. “Our goal is to provide the highest quality meats and gourmet foods, making it as easy and enjoyable for families to eat in as it is to eat out.”
O’Day continued, “DJG really understands the vision and mission of our company. They have been able to lend their creativity and expertise through an overall integrated marketing campaign that is building brand awareness for us now and will help us expand in the future.”
Located in Glen Ellyn on Roosevelt Road, Chicago Prime Meat Market specializes in the highest quality meats, including USDA Prime beef; natural and organic pork and poultry; semi-prepared and prepared meats; and, gourmet-to-go appetizers, side dishes and salads. Whether in a hurry or simply looking for great food, Chicago Prime has something for everyone.
“David James Group has a reputation for large agency experience and excellent, small-agency client service; we’ve benefited from both. We have also been very impressed with their creative,” said O’Day. “These things together are what helped us select DJG as our marketing partner.”
About David James Group The David James Group is a full service-marketing agency that focuses on the business of integrated marketing—both online and off. DJG develops measurable marketing and advertising programs that help companies connect with their customers and increase sales. For more information, visit http://www.davidjamesgroup.com.
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