“Good fortune is what happens when opportunity meets with planning.”
Thomas Alva Edison
Edison had it so right – and too bad he wasn’t in the trade show business. Had he been, we think he might have devised something similar to our Momentous Trade Show Marketing Framework. The Momentous Framework takes the inherent opportunity present in trade shows, and puts it into a predictable and repeatable process that gives marketing and senior management a strategic program that maximizes the trade show spend, impact and ROI.
The framework starts with the question of “why”? We have found, time and again, that companies are attending shows “because our competitors are there,” or because if they don’t show up, the perception is that it will be noticed. But today industries are too fragmented, the number of shows too great, and the marketing hype too overblown, to justify this type of thinking. As the first step in the Framework, exhibitors can know objectively which shows will deliver the biggest return for their investment. That could mean fewer shows – but bigger impact and stronger return at the ones that matter the most.
And with each show, the Framework takes you through a systematic process of positioning and marketing your firm to optimize your presence, based on your unique objectives. It also elevates the level of professionalism of your exhibit and your staff, and helps provide a stronger linkage between visits, qualifying and capturing leads and follow-through to help close the sale.
The Momentous Trade Show Marketing Framework can be used at one event or to plan an entire program throughout the year. It can be used at a trade show, or at a conference or event where there are other marketing opportunities outside exhibits.
Contact a DJG representative to learn how to get your brand on through Momentous.
Yellow - Transformation 06
bielomatik - NPE 06